YHL
India’s first complete wellness brand. Your Happy Life (YHL) is a new-age, results driven better-for-you brand that offers complete wellness solutions to empower you to live your happy life, (quite literally). They work with clean ingredients of the highest quality that have tons of research on their efficacy and performance. YHL’s ace R&D specialists and scientists propel their offering by maximizing their products’ benefits for optimum results.

BRIEF
Create a brand identity that was a true reflection of the brand name – fun & happy – yet relevant given the nature of the product offering.

VISION
To build a brand that invoked a feeling of community and empowered the target audience with happy ways to look after their health.

IMPACT
To stand out in a clutter of upcoming nutraceuticals and claim a spot amongst the frontrunners was a result of not only a unique brand positioning but also the sum total of the visual identity (happy, bold pops of colour and type that reflected the sentiment behind the name), tone of voice and communication style. Wearing the hat of their Creative Brewmasters on a mission to make it a little less like a chore and more like a fun daily to-do, we also gave the standard packaging templates an edgy makeover – you’d love to see these bottles on your beauty counter, we promise! All this is attributed also to a strong tone of voice – quirky, cheeky, fun and relatable, breaking away from the intimidating preachy communications we’d usually associate with health and other pharma brands.

SERVICES
Brand Identity, Primary and Secondary Packaging Design

TEAM
Fika Design and Digital LLP

BACK